Oasis — Adidas Originals ‘ORIGINALS’ archival portrait

Film + Archival · Print + OOH

Live Forever: Oasis x Adidas

The brief

To celebrate the return of Oasis and the enduring influence of the Originals brand, Adidas commissioned a campaign that brought decades of music, culture and identity into a single visual story. The work spanned film, print and out-of-home, blending contemporary production with iconic archival material connected to the band’s legacy.

What we did

Working alongside the team at Johannes Leonardo, Lost Loved sourced and cleared the archival footage and imagery that helped shape the campaign. From research through rights negotiation, we ensured key historical material could be used confidently across the final film, print assets and outdoor placements.

Credits

Agency
Johannes Leonardo
Client
Adidas UK
Production Company
Prod Co
Director
Leigh Powis
Editor
Tom Hohle
Archival Photographers
Paul Slattery, Mick Hutson
Oasis x Adidas — ‘The Original / Forever’ print and OOH artwork
Print + OOHArchival imagery sourced and cleared for campaign use.
Noel Gallagher with a Les Paul — archival ‘The Original’ portrait
ArchivalOriginal Oasis photography integrated across print and OOH.Photography — Paul Slattery / Mick Hutson
Adidas Originals trefoil on archival fabric — film still
FilmResearch, rights clearance and licensing support throughout production.
Oasis x Adidas — crowd-surf ‘Forever’ print and OOH artwork
Print + OOHA campaign built from cultural memory, carefully sourced.

Working on something that needs a history?

Research, clearance and licensing for agencies, brands and production companies.

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